The one-sentence test
If a salesperson at one of your partners cannot explain the scheme in one sentence, it is too complicated. Complexity does not make a scheme fairer; it makes people ignore it.
Reward what you can measure
Only reward behaviours you can track reliably. If sales data arrives three months late, a monthly target will cause disputes. Choose mechanics that fit the data you actually have.
Think about individuals as well as businesses
The partner business signs the agreement, but individuals do the selling. Rewards that reach the people on the shop floor tend to change behaviour faster.
Plan the calendar
A year-long scheme with no moments in it loses attention by the second quarter. Short campaigns around launches and peak seasons keep it alive.
Key takeaways
- Pass the one-sentence test
- Reward only what you can measure on time
- Reach the individuals who sell
- Plan campaigns across the year